From Roots in Resilience to Blossoming Change: The Story of Faith Ashogbon and the Pure Gold Foundation

Faith Ashogbon stands tall, not just in stature, but in spirit and dedication. Her journey, deeply rooted in a profound understanding of resilience, has blossomed into a powerful force for positive change in the lives of countless Black youth. As the founder of the Pure Gold Foundation, her unwavering commitment to empowering young minds with positive values and a growth mindset has earned her not only the respect of her community but also a nomination for the prestigious CBC Change Maker Award.

Ashogbon’s story is one of unwavering purpose. Witnessing the struggles faced by many Black immigrant youth, she recognized a deep-seated need for support beyond academic success. She envisioned a future where these young individuals weren’t just equipped with knowledge, but also with the tools to navigate life’s challenges with confidence, integrity, and a sense of belonging. This vision became the foundation upon which the Pure Gold Foundation was built.

The foundation’s approach transcends mere theoretical frameworks. It’s a vibrant tapestry woven with the threads of coaching, mentoring, leadership development, and community building. Bi-weekly programs provide a welcoming space for over 100 youth and families to cultivate self-confidence and forge enduring bonds. Ashogbon, a certified wellness youth coach, human resources professional, and educationist, herself embodies the holistic approach she promotes. Her passion is evident in her multifaceted roles: a speaker who ignites inspiration, a social entrepreneur who drives social change, and a community leader who fosters a nurturing environment for growth.

Beyond her own contributions, Ashogbon empowers others to become agents of change. Through the foundation, she has equipped 15 dedicated volunteers with the tools to serve as professional coaches, providing a wider net of support and guidance for the youth. She has also orchestrated three impactful events dubbed “The Royal Gathering,” where young individuals come together to celebrate their unique identities and build self-esteem. Additionally, under Ashogbon’s leadership, the foundation facilitated a youth camp alongside organizing over 50 virtual classes, creating a platform for open dialogue, personal growth, and skill development.

Ashogbon’s impact, however, extends far beyond the walls of the foundation and the individuals she directly interacts with. By investing in the development of future leaders, she creates a ripple effect of positive change within society. By fostering a generation of empowered individuals, she contributes not only to economic growth but also to alleviating societal burdens by nurturing well-rounded individuals equipped to handle life’s challenges head-on.

Faith Ashogbon is more than just a nominee for the CBC Change Maker Award; she is the embodiment of the award’s essence. Her unwavering vision, unwavering dedication, and relentless advocacy serve as a beacon of hope and inspiration. Ashogbon’s story is not just about individual transformation; it’s a testament to the power of collective action and the transformative potential that lies within each of us. It’s a story that reminds us that even the most challenging roots can blossom into beautiful and impactful change.

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